John Steever was born in 1962 and raised on a farm near Lennox, SD. He developed an appreciation for most types of music by listening to his family's record collection and Sioux Falls radio stations. He started buying 45's and LP's in grade school and was finally allowed to attend rock concerts sometime around 1978. That made a big impression on John. He was impressed by the spectacle of live performance and how artists interacted with their audience. After graduating from high school, John moved to Sioux Falls and tried to see as many live bands as possible.He worked as a booking agent for Champagne Attractions for about a year, then started his own company Downtown Promotions. One of the first bands he promoted was The Flamin' Oh's in a bar in Brookings. From there he went on to promote many regional and national touring bands such as: Ipso Facto, Squeeze, firehose, The Replacements, Weird Al Yankovic, The Suburbs, Violent Femmes, The Forbidden Pigs, and GOO GOO Dolls in various SD clubs, ballrooms, and theaters.
Aside from promoting, John represented a few local bands, and got involved in production, and event coordination, for several promoters, universities, festivals, and corporations. John's worn many hats in the music business. He's been a Stage Hand, a Driver, Booking Agent, Band Manager, Merch Seller, Light Director, Carpenter, Promoter, Caterer, Stage Manager, and Production Manager. But sadly, cannot play the guitar.