Panache Magazine was launched by Rochelle Hagel and Dan Anderson, who had met as journalism students at SDSU, in November of 1994. Envisioned originally strictly as a live music publication, it soon became apparent that the wider world of arts should be included in the content. However, the heart of Panache Magazine was always live music, especially rock and roll, and the cover of Panache Magazine would feature countless local acts, premiere regional touring bands, and a number of national groups. It grew from an initial run of 500 8-page black and white magazines to a 5,000 full-color 16-20 page copies, every two weeks. Panache Magazine was published in the Black Hills and distributed from Belle Fourche to Hot Springs until November 2004.