Sturgis Buffalo Chip

Established in 1981 by Belle Fourche attorney Rod “Woody” Woodruff, the Sturgis Buffalo Chip® emerged as a sanctuary for bikers who had been cast off as riff-raff by the City of Sturgis and banned from camping in city park during the annual motorcycle rally. Originally conceived as the "Buffalo Chip Picnic" in 1982, this haven provided people with a space to enjoy music, motorcycles, freedom and camaraderie.

From humble beginnings as a party in a pasture, The Chip has evolved into a world-renowned destination for motorcycle enthusiasts and music lovers. In over four decades, it’s grown into the global leader in music and motorcycle lifestyle experiences that lives up to its proclamation as The Largest Music Festival in Motorcycling®.

With iconic artists like Aerosmith, Ozzy Osbourne, Bob Dylan, Rob Zombie, Toby Keith, Kid Rock, blink-182 and others having graced its legendary Wolfman Jack Stage, the Buffalo Chip continues to define the ultimate fusion of music and motorcycle culture.

The Buffalo Chip remains family-owned and operated under the leadership of CEO Rod Woodruff and President Daymon Woodruff, along with CFO Carol Woodruff and vending and Biker Belles® Director Toni Woodruff. It stands as one of the oldest and longest-running independent music festivals in the nation.

Visitors from all 50 states and over 20 countries make the pilgrimage to this 600-acre entertainment destination each year to camp and experience The Best Party Anywhere®. For two weeks, the festival offers world-class entertainment, racing, stunts, exhibits, custom motorcycle shows and freedom celebrations.

📷 Photo credit: Michael Lichter